If you ensure that your internals links flow link power to your important pages, you have improved chances of having search engines index and rank them. Channeling internal website links to your important pages is a SEO process also known as PageRank Sculpting.

PageRank Sculpting Explained
PageRank is the name of the Google search engine algorithm used to calculate importance of pages. It is done by calculating links and linking patterns across the entire internet. Google PageRank is one of many algorithms Google use to calculate and rank your pages in search engine result pages. But even with that said, pages with a high PageRank are more likely to bet get indexed more often and ranked higher in search results.

Realizing that internal links distribute link juice and PageRank scores across your website, it becomes an important factor when trying to optimize for search engine indexing and ranking.

If you optimize the internal linking to focus on your most important pages, you can give them a boost in search engines and search result rankings. This is the technique known as PageRank sculpting by people in the search engine optimization and website marketing industries.

List of Tips to Improve Link Juice Flow
Experiment with link analyzer tools that can analyze and show how internal links flow juice and power to all your website pages. One such program is this website link analyzer.

Avoid leaking too much link juice on outgoing links of minimal quality. You can prevent that by adding nofollow to the links. Good examples of links to do this one are links in blog comments and links to social bookmarking website. Nofollow or eliminating these channels more link and PageRank score to your own internal pages.

Consider the pages that are important to have indexed and ranked in search engines, e.g. your content and product pages. Then focus internal linking on those.

Google sitemaps / XML sitemaps
“XML sitemaps” were originally invented by Google. Later on more search engines like Yahoo, Bing and Ask followed and together they all created the shared standard XML sitemaps.

Using XML sitemaps allow you to submit your entire website with all its pages to search engines. this will help them index your content faster (in particular if you make sure not to have lots of duplicate content etc.) and getting more of your website pages into search engine result pages. Google has since then introduced some new XML sitemap formats for specific kinds of content. In particular the following deserves special attention:

• News Sitemaps
• Image Sitemaps
• Video Sitemaps
• Mobile Sitemaps

If your website lends itself well to these kinds of content, you should create the necessary sitemaps for optimal exposure in search engines. Here is one sitemap generator tool that can handle all XML sitemap file kinds.

HTML sitemaps:
These are the standard good old way of createing sitemaps. They help:

• Visitors find important pages in your website.
• Give link juice to important pages you search engines to crawl.

Remember that you can create HTML sitemaps in any tool or server code language. The output is what has to be XHTML or HTML. Doing that, both browsers (with real humans behind) and search engine crawlers can read them.

ATOM and RSS Feeds:
For blogs, forums and related kinds of websites, you will also want look into RSS and ATOM feed files. Many search engines and news aggregation services allow you to submit feed files. These will help you get new pages and posts indexed the same way, if not faster, XML sitemaps do.

If you ever have a question or need help finding a solution, just ask now. Quite often you will get an answer within the same day!

A question you need to ask yourself is if you are distributing internal link juice properly. If you make sure to have link weight flow towards your important pages, you stand a better chance of having search engines index and rank them. This process is also called PageRank Sculpting by many search engine marketers.

PageRank Sculpting explained
Well, the name is relatively simple to understand. PageRank is the name of the algorithm Google uses to calculate importance for pages based on linking across the entire internet. Mind you, PageRank is just one of many algorithms Google use to actually rank your pages in search engine result pages.

However,

Internal links is an important factor for search engine indexing and ranking. If you can improve the Internal linking structure to focus on important pages, it can give you a boost in search engines. This process is commonly referred to as PageRank sculpting by people in the search engine optimization and website marketing industries.

Avoid leaking link juice on low-quality outgoing links. You can prevent that by applying nofollow to such links. This in return distributes more importance to your own pages helping them getting indexed and ranked in search engines.

Are you sure the internal link structure of your website has an optimal flow of link juice towards your important pages? If so, you stand a better chance of having search engines index and rank them. The process of optimizing this part of your website is by most search engine marketers called PageRank Sculpting.

It is well worth the read, and explains various strategies you can use to make sure your internal website linking gives the most link love to your important pages, thus making them more likely in getting indexed and ranked by search engines such as Google. Read the rest about link juice flow now.

Banners, Webrings and Themed Links
Most sites linked to other sites, mainly those within the same theme and topic but usually also to interesting websites and portals. Groups of related websites were often organized in banner exchange and webring networks. All websites worth visiting did heavily in button and reciprocal text link exchanges. Most websites had a links page containing links, and actively sought out related websites to make text, button and banner link exchanges with.

Times Change for Reciprocal Links
However, as search engines and Google in particular began rating sites on incoming links, many webmasters began to aggressively seek link exchanges and free for all links, a.k.a. link farms. In response to this, search engines implemented various counter measures to penalize this when done too much.

Website Link Exchanges Today
You have to take care with reciprocal links. Do not have so many link exchanges that it resembles a link farm. Only exchange links with websites that cover related themes and topics. Make sure to avoid bad neighborhood websites. Do not link to sites with content of low quality.

1. Make sure your primary keywords are found in page titles, headers, first in content etc. Research which keywords convert best and are easiest to get top ranking positions in search engines.
2. Keep your website design and navigation simple. Create HTML sitemaps for navigation and XML sitemaps for having search engines crawl and index your website faster.
3. Submit your important pages to popular search engines, website directories, social bookmarks etc. You can hire someone of use semi-automatic tools. Avoid using automated submission for important search engines, directories etc.
4. Used a varied set of website promotion strategies to rank. Just like reciprocal and paid links have been devalued, so may any current search engine optimization strategy. Optimize your pages, link build and keep up to date on search engine algorithms.
5. Monitor your competitors and try to find out how they are ranking higher than you. Incoming links? Redirects from other domains? Better optimized pages? Find out and start ranking higher!
6. Use logs and analytics software to understand where traffic comes from. Analyze your visitor location, if they come from searches or links, which keywords convert to sales etc.
7. Write and submit articles for your website or online magazines. This will help you get perceived as an authority in your field of work.
8. When selling products online, keep everything as simple as possible. No unnecessary sign-up fields or choices. Make the purchase process simple and fast.
9. Consider hiring professionals. It may seem costly, but less expensive than burning your money on a website that has no visits or conversions
10. Always optimize your website. Split test your landing pages. Entice people to link. Offer newsletters, free reports etc. Your website is a sales tool that is always changing.
11. Make sure all page META descriptions are unique and enticing. Search engine often show these in search results. Just like click-through-rate matters in pay-per-click ads, same goes for organic search. Even if you can not improve your position, you may still be able to improve the number of people clicking your listing.

The text you use in titles is the single most important element in a page that determines how search engines rank your web page. In addition, all major search engines use the title text when showing your website in search result listings.

Cover search variations
Searchers, your future visitors, use unique combination of words when searching. However, if you use a keyword research tool, you will quickly find some phrases have more searches and less competition than others. Make sure your page titles and content focus on the most important search phrases. This will also help if you are doing Pay Per Click, and are trying to optimize your quality score. Remember, keyword optimize each page for only a few phrases!