Promote Websites

Just came by an interesting article that discusses techniques to apply when optimizing ads, page titles etc. for maximum click through rate in organic and paid search. If you are Advertising on either Google, Yahoo or MSN/Live chances are you can get more out of your money.

Link Exchanges, History Lesson
In the good old days in mid to late nineties, exchanging links was how the internet worked, and how you would discover new websites on the internet. Surfers had no access to search engines of today’s standards, one exception perhaps being AltaVista. Webmasters and internet surfers found each other through links.
Banners, Webrings [...]