If you ensure that your internals links flow link power to your important pages, you have improved chances of having search engines index and rank them. Channeling internal website links to your important pages is a SEO process also known as PageRank Sculpting.

PageRank Sculpting Explained
PageRank is the name of the Google search engine algorithm used to calculate importance of pages. It is done by calculating links and linking patterns across the entire internet. Google PageRank is one of many algorithms Google use to calculate and rank your pages in search engine result pages. But even with that said, pages with a high PageRank are more likely to bet get indexed more often and ranked higher in search results.

Realizing that internal links distribute link juice and PageRank scores across your website, it becomes an important factor when trying to optimize for search engine indexing and ranking.

If you optimize the internal linking to focus on your most important pages, you can give them a boost in search engines and search result rankings. This is the technique known as PageRank sculpting by people in the search engine optimization and website marketing industries.

List of Tips to Improve Link Juice Flow
Experiment with link analyzer tools that can analyze and show how internal links flow juice and power to all your website pages. One such program is this website link analyzer.

Avoid leaking too much link juice on outgoing links of minimal quality. You can prevent that by adding nofollow to the links. Good examples of links to do this one are links in blog comments and links to social bookmarking website. Nofollow or eliminating these channels more link and PageRank score to your own internal pages.

Consider the pages that are important to have indexed and ranked in search engines, e.g. your content and product pages. Then focus internal linking on those.

Google sitemaps / XML sitemaps
“XML sitemaps” were originally invented by Google. Later on more search engines like Yahoo, Bing and Ask followed and together they all created the shared standard XML sitemaps.

Using XML sitemaps allow you to submit your entire website with all its pages to search engines. this will help them index your content faster (in particular if you make sure not to have lots of duplicate content etc.) and getting more of your website pages into search engine result pages. Google has since then introduced some new XML sitemap formats for specific kinds of content. In particular the following deserves special attention:

• News Sitemaps
• Image Sitemaps
• Video Sitemaps
• Mobile Sitemaps

If your website lends itself well to these kinds of content, you should create the necessary sitemaps for optimal exposure in search engines. Here is one sitemap generator tool that can handle all XML sitemap file kinds.

HTML sitemaps:
These are the standard good old way of createing sitemaps. They help:

• Visitors find important pages in your website.
• Give link juice to important pages you search engines to crawl.

Remember that you can create HTML sitemaps in any tool or server code language. The output is what has to be XHTML or HTML. Doing that, both browsers (with real humans behind) and search engine crawlers can read them.

ATOM and RSS Feeds:
For blogs, forums and related kinds of websites, you will also want look into RSS and ATOM feed files. Many search engines and news aggregation services allow you to submit feed files. These will help you get new pages and posts indexed the same way, if not faster, XML sitemaps do.

Are you sure the internal link structure of your website has an optimal flow of link juice towards your important pages? If so, you stand a better chance of having search engines index and rank them. The process of optimizing this part of your website is by most search engine marketers called PageRank Sculpting.

It is well worth the read, and explains various strategies you can use to make sure your internal website linking gives the most link love to your important pages, thus making them more likely in getting indexed and ranked by search engines such as Google. Read the rest about link juice flow now.